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Anna Piovan

Graphic&Web Designer

annapiovandesigner@gmail.com

+39 3406965760

Case Study

Sara Sopracolle Psicologa

The Mission

The client, a practicing psychologist, seeks to establish her online presence through the development of a personal website. The primary aim is to effectively communicate her professional services to prospective clients and encourage them to initiate contact for appointment scheduling.

The Project

The client envisions a website that exudes a sense of tranquility and security, with a focus on the sea and its soothing waves. Light and delicate tones are used, reminiscent of the beach, complemented by sand-colored text. The goal is to communicate that every adversity can be overcome; the waves wash away all that causes us pain and stress, offering calm and reassurance.

Typography

Cormorant

Cormorant Garamond

Aa

The logo

The logo symbolizes a boat riding the waves, serving as a metaphor for our ability to navigate through life's adversities. It represents the psychologist and the patient journeying together through life, mutually improving each other. Created with Illustrator, it combines the logo of the psychologists' association as the sail with the structure of a boat amidst the sea waves. Delicately drawn lines emphasize the sense of lightness and liberation achieved through personal growth.

PALETTE

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